MISSION

We are a company dedicated to the production, representation and distribution of quality products designed to accompany consumers in their moments of leisure and happiness.

For this, we have suitable facilities and a qualified team that works day by day to adapt to the needs of our customers, providing personalised services and logistical solutions, with the efficiency and rigour that comes from the experience and knowledge acquired through our consolidated trajectory.

VISION

We want to be recognised as the Canary Islands rum brand for its history, excellence and quality, and as the leading distributor in the archipelago, but also committed to national and international expansion.

We aspire for the company’s reputation to position the Canary Islands as the cradle of rum, with a firm commitment to the quality of our products and services. Connecting with the needs of the new generations and maintaining the recognition of the previous ones.

All this through a commitment to continuous improvement and with the ability to adapt to future changes and demands.

VALUES

ROOTS

Since our beginnings in 1948, we have felt intimately linked to our community and our territory, because they have built our identity. That is why we are proud of our origins and of the people who have contributed their efforts and know-how over the years to make our products an international benchmark.

EXCELLENCE

Only by focusing on quality and accuracy is possible to exceed customer expectations, which is why we concentrate our efforts on complying with the most demanding quality standards. When it comes to offering quality, the only goal we pursue is excellence.

INNOVATION

Our vocation for leadership has led us to an unequivocal commitment to innovation in our management processes, products, and services. We are convinced that innovation is the path that allows our company to move forward and grow, thanks to our team’s talent.

STRONG CUSTOMER FOCUS

Customers are the source and driving force of all our activity. Our commitment to them is one of the pillars on which Destilería de Tejina’s history is based. Meeting customer expectations – even aspiring to exceed them – is the main objective of the professionals who make up the Distillery. In its achievement, we put all our work capacity, service vocation and experience.

SPIRIT OF SELF-IMPROVEMENT

We are committed to non-conformity as a guarantee for the continuous improvement of our products and services, and to achieve the highest degree of customer satisfaction.

FAMILY CULTURE

Family culture is the identity hallmark that has been present throughout Destilería de Tejina’s business history, representing an inherent quality of our brand.